SPECIAL EVENTS
The Weinstein Company
Background:
Academy and Tony Award winning producer Harvey Weinstein, in partnership with Newark Beth Israel Medical Center established the Harvey and Georgina Weinstein National Transplant Center at Newark Beth Israel Medical Center in New Jersey. As part of the fundraising initiative, The Weinstein Company donated the Silver Linings Playbook Premiere, as well as a special screening of Escape From Planet Earth.
Challenge:
Each event had unique challenges to successfully raise awareness and funding for the new transplant center. The Silver Linings Playbook came immediately in the wake of Hurricane Sandy. Escape From Planet Earth was an enormous family event in Newark, New Jersey.
Working closely with the Weinstein Company and Newark Beth Israel Medical Center we envisioned and created the events.
Event Production and Creative Direction included:
Venue search and acquisition, logistics
All print material including posters, paper and digital invitations, etc.
Produced video to educate potential sponsors about the transplant program
Produced sponsor reel
Venue search and acquisition, logistics
Development of sponsorship packages
Procured entertainment, speakers and event line-up
Strategic alliances with partners
Red Carpet, Step and Repeat, and Talent Coordination
Silver Linings Playbook Premiere
In the aftermath of Hurricane Sandy, the Silver Linings Playbook premiered at the Ziegfield Theater. The event was sold out and the theater filled to capacity. Robert De Niro, Bradley Cooper, Julia Styles, Jackie Weaver and Chris Tucker attended.
Escape From Planet Earth (Special Screening)
The Escape From Planet Earth special screening, also a huge success, played to a full house at the New Jersey Performing Arts Center (NJPAC). with entertainment stations and booths for kids. Partnering with the Newark Museum, the event included a Heart Health Fair with interactive activities for the whole family. We raised awareness about the Harvey and Georgina National Transplant Center leveraging the assets of NJPAC's extensive digital reach through their newsletters, email blasts, and website.
